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TRUSTe Data Privacy Certification Now Available for Marketplace Apps

When evaluating web apps, customers often ask for information about the vendor’s privacy policy and how their data is handled. To make it easier for customers to discover and understand this information, we’ve teamed up with TRUSTe to offer TRUSTed Apps Data Privacy Certification for Marketplace Apps. This new program is designed specifically to help vendors of installable apps better communicate their data privacy and handling practices to potential customers.

Certified apps will have the TRUSTe logo displayed on their listing page, as well as in search and category results pages, similar to the screenshot below.


When a customers wants to see more details, they click on the TRUSTe logo to view a customized privacy policy report, hosted on TRUSTe.com:



All installable Marketplace apps are eligible to apply for free certification for the first year, and can choose to renew at $300 per year per app thereafter.

To learn more about the program, please see TRUSTe’s certification FAQ and program FAQ. We encourage all installable app vendors to apply today!

Posted by Steven Bazyl, Google Apps Marketplace Team

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